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We are committed to creatingÌýA Better Tomorrowâ„¢, transforming our business and Building a Smokeless World. We recognise that it is our people who will deliver our strategy. Our six values are built on the strong foundations of our corporate culture, and they underpin how we will drive progress.

Developed with significant input from our employees, our values are the thread that must run through everything we do and how we do it - with a clear connection to our strategy and purpose. These six ‘values’ are embedded across the Group as we strive to empower our people and foster an exciting, rewarding workplace, emphasising inclusivity and collaboration to deliver sustainable growth.

Our Six Values:

• ÌýTruly inclusive
• ÌýDo the right thing
• ÌýLove our consumer
• ÌýPassion to win
• ÌýEmpowered through trust
• ÌýStronger together