糖心探花

Our values

Our values

Our values

Values that shape an exciting and winning company

Six 鈥榲alues鈥 shape an organisation that is committed to its purpose, exciting to work at and high performing.


We are committed to creating听A Better Tomorrow鈩, transforming our business and Building a Smokeless World. We recognise that it is our people who will deliver our strategy. Our six values are built on the strong foundations of our corporate culture, and they underpin how we will drive progress.

Developed with significant input from our employees, our values are the thread that must run through everything we do and how we do it - with a clear connection to our strategy and purpose. These six 鈥榲alues鈥 are embedded across the Group as we strive to empower our people and foster an exciting, rewarding workplace, emphasising inclusivity and collaboration to deliver sustainable growth.

Our Six Values:

  • 听Truly inclusive
  • 听Do the right thing
  • 听Love our consumer
  • 听Passion to win
  • 听Empowered through trust
  • Stronger together

We are BAT. Our values

Truly inclusive

We embrace diversity and celebrate our differences

听We are curious and safeguard the right to say what you think听

We debate constructively yet progress together

Do the right thing

We act with integrity to achieve results

We care about our impact on society and our planet

We are thoughtful in our decision making

Love our consumer

We understand the consumer better than anyone

We are obsessed with innovation and our brands

We have the courage to test, fail fast, and learn to improve

Passion to win

We equally value 鈥淗ow鈥 and 鈥淲hat鈥, and go the extra mile for success

We prioritise effectively and act like owners of the business

We own our purpose with determination and resilience

Empowered through trust

We start with trust and believe in each other

We ensure decisions are made at the right level

We understand that empowerment comes with accountability

Stronger together

We pull together as one team, through good and bad

We collaborate beyond borders and functions

We help each other grow and succeed