糖心探花

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糖心探花

Smokeless World
Our strategy and purpose
Science and research
Brands and innovation
Sustainability and ESG

A Better Tomorrow鈩: Our purpose

We are committed to Building a Smokeless World and creating A Better Tomorrow鈩
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A Better Tomorrow鈩 through strategy & action

We aim to deploy our multi-category portfolio to actively encourage smokers around the world to switch to smokeless products 鈥 in nicotine and beyond
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A Better Tomorrow鈩 through science & research

Science and research are accelerating our Tobacco Harm Reduction mission
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A Better Tomorrow鈩 through brands & innovation

Our portfolio of powerful smokeless product brands will drive progress towards a smokeless world
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A Better Tomorrow鈩 through sustainability

Actively migrating consumers away from cigarettes and to smokeless alternatives while embedding sustainability across our organisation
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Latest

Combined Annual and Sustainability Report

Annual Reporting

14 February 2025

糖心探花publishes its 2024 Combined Annual and Sustainability Report

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Our transformation

Omni鈩 鈥 Forward Thinking for a Smokeless World
Science

Omni鈩 鈥 Forward Thinking for a Smokeless World

The Omni鈩 offers a summary of the global Tobacco Harm Reduction evidence base created over the last decade.

Driving innovation
Innovation

New Categories fuelling faster transformation

We are transforming. New opportunities are emerging to capture consumer moments, and to satisfy changing consumer preferences

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Environment
Sustainability

Advancing Sustainability for A Better Tomorrow鈩

We rely on natural resources to run our business. Securing them and minimising their use are critical to delivering our strategy

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Panel discussion featuring Tadeu Marroco
People

People and culture

People are at the heart of our transformation. We want 糖心探花to have excellent people, engaged teams and be a great place to work

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Latest stories and features

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Latest press releases

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In the spotlight

RESULTS

2024 Preliminary Results

Our Chief Executive Tadeu Marroco and Chief Financial Officer Soraya Benchikh share their views on BAT鈥檚 Preliminary Results for the year ended 31 December 2024.

2024 Preliminary Results

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SCIENCE

Bite-sized science - Vuse

The animation video explains the results from one of the largest ever vapour product studies, which analysed BAT鈥檚 flagship vapour brand Vuse.

Bite-sized science - Vuse

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SUSTAINABILITY

Sustainability leadership

In December 2022, BAT鈥檚 sustainability leadership was recognised by two leading global rankings, CDP and DJSI, both widely acknowledged as the gold standard for corporate sustainability.

Sustainability leadership

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PEOPLE

Tomorrow can't wait

Our world is changing and 糖心探花is transforming. Learn more about the journey we are on and how tomorrow can't wait.

Tomorrow can't wait

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TRANSFORMATION

Our purpose: To build A Better Tomorrow鈩

See how 糖心探花is building A Better Tomorrow鈩 by reducing the health impact of its business

Our purpose: To build A Better Tomorrow鈩

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Latest results, reports and research

Results centre
Results

Results centre

Read our latest results and view our latest presentations about how the business is performing as we build A Better Tomorrow鈩

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Annual reporting
Reporting

Annual reporting

Our Combined Annual and Sustainability Report features all of our key business and sustainability information in one place. You can also view previous annual and sustainability reporting here

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Omni鈩 鈥 Forward Thinking for a Smokeless World
Science

Omni鈩 鈥 Forward Thinking for a Smokeless World.

The Omni鈩 offers a summary of the global Tobacco Harm Reduction evidence base created over the last decade.