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Smokeless World
Our strategy and purpose
Science and research
Brands and innovation
Sustainability and ESG

A Better Tomorrowâ„¢: Our purpose

We are committed to Building a Smokeless World and creating A Better Tomorrowâ„¢
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A Better Tomorrowâ„¢ through strategy & action

We aim to deploy our multi-category portfolio to actively encourage smokers around the world to switch to smokeless products – in nicotine and beyond
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A Better Tomorrowâ„¢ through science & research

Science and research are accelerating our Tobacco Harm Reduction mission
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A Better Tomorrowâ„¢ through brands & innovation

Our portfolio of powerful smokeless product brands will drive progress towards a smokeless world
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A Better Tomorrowâ„¢ through sustainability

Actively migrating consumers away from cigarettes and to smokeless alternatives while embedding sustainability across our organisation
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Latest

Combined Annual and Sustainability Report

Annual Reporting

14 February 2025

ÌÇÐÄ̽»¨publishes its 2024 Combined Annual and Sustainability Report

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Our transformation

Omni™ – Forward Thinking for a Smokeless World
Science

Omni™ – Forward Thinking for a Smokeless World

The Omniâ„¢ offers a summary of the global Tobacco Harm Reduction evidence base created over the last decade.

Driving innovation
Innovation

New Categories fuelling faster transformation

We are transforming. New opportunities are emerging to capture consumer moments, and to satisfy changing consumer preferences

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Environment
Sustainability

Advancing Sustainability for A Better Tomorrowâ„¢

We rely on natural resources to run our business. Securing them and minimising their use are critical to delivering our strategy

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Panel discussion featuring Tadeu Marroco
People

People and culture

People are at the heart of our transformation. We want ÌÇÐÄ̽»¨to have excellent people, engaged teams and be a great place to work

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Latest stories and features

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Latest press releases

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In the spotlight

RESULTS

2024 Preliminary Results

Our Chief Executive Tadeu Marroco and Chief Financial Officer Soraya Benchikh share their views on BAT’s Preliminary Results for the year ended 31 December 2024.

2024 Preliminary Results

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SCIENCE

Bite-sized science - Vuse

The animation video explains the results from one of the largest ever vapour product studies, which analysed BAT’s flagship vapour brand Vuse.

Bite-sized science - Vuse

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SUSTAINABILITY

Sustainability leadership

In December 2022, BAT’s sustainability leadership was recognised by two leading global rankings, CDP and DJSI, both widely acknowledged as the gold standard for corporate sustainability.

Sustainability leadership

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PEOPLE

Tomorrow can't wait

Our world is changing and ÌÇÐÄ̽»¨is transforming. Learn more about the journey we are on and how tomorrow can't wait.

Tomorrow can't wait

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TRANSFORMATION

Our purpose: To build A Better Tomorrowâ„¢

See how ÌÇÐÄ̽»¨is building A Better Tomorrowâ„¢ by reducing the health impact of its business

Our purpose: To build A Better Tomorrowâ„¢

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Latest results, reports and research

Results centre
Results

Results centre

Read our latest results and view our latest presentations about how the business is performing as we build A Better Tomorrowâ„¢

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Annual reporting
Reporting

Annual reporting

Our Combined Annual and Sustainability Report features all of our key business and sustainability information in one place. You can also view previous annual and sustainability reporting here

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Omni™ – Forward Thinking for a Smokeless World
Science

Omni™ – Forward Thinking for a Smokeless World.

The Omniâ„¢ offers a summary of the global Tobacco Harm Reduction evidence base created over the last decade.