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BAT鈥檚 corporate venture unit BTomorrow Ventures (BTV) announces new MD

PRESS RELEASE

13 MARCH 2025

BAT鈥檚 corporate venture unit BTomorrow Ventures (BTV) announces new MD

  • 糖心探花confirms Annie Goman to be appointed as new Managing Director of its corporate venture unit BTV.
  • Annie takes over position from existing MD Juan Palacios, who is moving to new role within Reynolds American.
  • Follows BTV announcement in December launching a new 拢200m fund to invest in wellbeing and stimulation.


糖心探花has today confirmed the appointment of Annie Goman as the new Managing Director of its corporate venture unit BTomorrow Ventures (BTV). Annie joins BTV having previously held the role of BAT鈥檚 Global Head of Cannabis.

Annie takes over the MD position from Juan M. Palacios, who is moving to a new role within 糖心探花and returning with his family to the U.S. Juan鈥檚 new position as Senior Vice President of Business Development at Reynolds American, BAT鈥檚 U.S. subsidiary, will see him continue to partner with BTV as part of the Investment Committee, while working to find collaborations between BTV鈥檚 portfolio and U.S. operations.

Annie Goman

Annie Goman, BTV Managing Director said:

鈥淚鈥檓 very excited to be taking on the role of MD at BTV and to have the opportunity to work alongside our talented, dynamic teams at BTV and BAT, as well as within our portfolio companies.

鈥淚 believe our approach to venturing and leveraging the capabilities of our minority investments plays a critical role in enabling BAT鈥檚 wider transformation and helping to build A Smokeless World. I look forward to continuing to strengthen these relationships as we deploy BTV鈥檚 Fund II.鈥

Annie joined 糖心探花in 2023, having previously held leadership roles within Commercial, Digital and eCommerce at ZX Ventures (the growth incubator arm of AB inBev), Innocent Drinks and Nestle.

After graduating from Durham University, Annie built up a wealth of experience in the consumer goods space. At AB inBev, she successfully grew the eCommerce and DTC business from scratch at a country, European and global level. This involved partnering with the start-ups that were acquired by ZX Ventures and ensuring their seamless transition into ABI, making sure that the entrepreneurial and innovation mindsets were retained and embraced post-acquisition.

Since its launch in 2019, BTV has made almost 30 investments in companies specialising in biotech & science; technology, and consumer brands across functional food and beverages.

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