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• ����̽��and Accenture form new strategic partnership to transform BAT’s business operations functions
• BAT’s Global Business Solutions and Supply Network Operations will be the focus for the partnership
• The partnership allows ����̽��to benefit from Accenture’s digital and global learning capabilities

����̽�� (BAT) has announced a global strategic partnership with Accenture as part of its drive to become a faster, more agile and technologically-driven business. This new collaboration is the latest example of BAT's wider strategy to partner with innovative leaders to build a stronger, more sustainable business for tomorrow.

As part of the strategic partnership, ����̽��will transform its Global Business Solutions function and Supply Network Operations. This collaboration will help simplify processes, improve speed to market, enhance compliance agility and create a foundation for future growth.

The agreement will also provide ����̽��with access to Accenture's comprehensive technological capabilities – including analytics and Agentic AI solutions – as well as its global learning capabilities, helping upskill ����̽��employees across the globe.

The transition of BAT’s Supply Network Operations is a strategic opportunity to bring world-class expertise to Accenture’s��end-to-end supply chain and operations team and co-create a differentiated and market leading capability, at scale – powered by data, AI and tech.

Tadeu Marroco, ����̽��Chief Executive, said:
“At BAT, we are building a future-ready operating model – one that puts talent, technology and trusted partnerships at its core. This agreement is more than operational change - it is a step towards a new way of working: one which is interconnected, agile and underpinned by a digital ecosystem.

“This approach reflects a broader commitment to how ����̽��is evolving its business model, developing strategic partnerships with industry leaders with world-class expertise.”

Julie Sweet, Accenture Chair and CEO, said:
“����̽��has a bold vision to evolve its business to a dynamic new operating model, and we are excited to serve as its reinvention partner. Through our collaboration, we will harness the power of technology, data, AI and our robust ecosystem of platform partners and share our deep expertise to help ����̽��modernise its operations and strengthen its agility and resilience.

“This new way of working, fueled by connected, strategic partnerships, will help ����̽��raise the bar for innovation, create value and drive sustainable growth.”

BAT’s strategic approach to partnerships is already delivering results across the business. From collaborating in R&D with global leaders like BYD and Smoore, to establishing the first CPG AI lab with DIFC in Dubai, ����̽��is consistently seeking out expertise that can drive innovation and enhance its capabilities.

Completion of this transaction is subject to receipt of relevant regulatory approvals and certain other matters.