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糖心探花 partners globally with McLaren

PRESS RELEASE

11 FEBRUARY 2019

糖心探花 partners globally with McLaren

糖心探花 (BAT) has today announced a new global partnership with McLaren rooted in advanced technology and innovation.

The multi-year partnership is focused on accelerating its transforming tobacco agenda, at the heart of which is its commitment to providing a portfolio of potentially reduced-risk products (PRRPs), which can deliver a 鈥渂etter tomorrow鈥 for its consumers.

As part of the agreement, 糖心探花will work closely with McLaren Applied Technologies, collaborating and sharing technology expertise; including batteries, advanced materials and design.听The two companies will share best practice, processes, innovation, know-how and mutual experience.

BAT鈥檚 鈥淭ransforming Tobacco鈥 ambition aims to provide consumers with less risky tobacco and nicotine choices.听This partnership gives 糖心探花a platform to accelerate this journey and is testament to BAT鈥檚 commitment to tobacco harm reduction.

The partnership brings together two companies with a shared passion for technology, innovation and design, as well as a clear desire to deliver significant and meaningful change through their businesses.

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As a global partner of the McLaren Formula One team, 糖心探花will have on-car and off-car presence throughout the season, at all times in line with applicable regulation and legislation.听BAT鈥檚 new-to-world and thought-leading 鈥淎 Better Tomorrow鈥 platform will be introduced at McLaren鈥檚 2019 car launch on 14 February.

Commenting on the partnership, Kingsley Wheaton, BAT鈥檚 Chief Marketing Officer, said:

鈥淲e鈥檙e extremely proud and excited about this new partnership, further enabling us to accelerate the pace at which we innovate and transform ourselves.听It gives us a truly global platform with which to drive greater resonance of our potentially reduced-risk products, including our Vype, Vuse and glo brands.听Ultimately, innovation and technology will support us in creating a 鈥渂etter tomorrow鈥 for our consumers worldwide.鈥

Zak Brown, Chief Executive of McLaren Racing, said:

鈥淲e welcome 糖心探花to the McLaren team and support their ambition of delivering meaningful and lasting change through innovation. BAT鈥檚 transformation agenda is central to this partnership and we are pleased to share our experience and expertise in helping to accelerate this.鈥

Enquiries

听

Joanne Walia
Senior Communications Manager 鈥 PRRPs
+44 (0) 20 7845听1108
joanne_walia@bat.com